REPUTATION MANAGEMENT FREETOOLS
You can get started with tracking what is being written on the Internet with a powerful, easy to use tool.
Tools to Watch Online Conversations

Google Alerts : A powerful online conversation tracker
Enter your brand or product names in the “search terms” to receive email updates of the latest relevant Google results (web, news, etc.) based on your choice of topic.

Twitter : Watch your reputation in real time
Twitter is a great tool for real time search. Use the advanced search so that you get the most accurate results possible.

Friendfeed : friendfeed is a service that aggregated your feeds from different online services and you can share with friends. You can subscribe to the search results as well. If in your countries, it’s not that popular, you can ignore this service. Give it a try first.

Blogpulse : Track conversations in blogs
Watch the conversation in the blogsphere with blogpulse. BlogPulse tracks conversations by indexing the full content of weblog posts. First, BlogPulse technology crawls the blog, and then it segments the blog into individual posts and identifies permalinks. The search results show not only the blog content with bolded terms: the most interesting part is, you can track the conversations and view the blog profile

Technorati :
Technorati is another handy tool you can use to watch blog conversations about your brand or product.It shows the blog authority in the results. You can subscribe to receive updates via RSS.

Boardtracker : Monitor forum conversations
Discussion boards and forums are still popular especially in some Asian countries. You can track the conversations in forums with boardtracker. You can pre-define search terms and preferences and BoardTracker will notify you in a number of ways (email, Jabber, Site) as soon as a thread matching your search term is posted on any of the thousands of forums they track. To me, this tool is not quite good if Asian market is of your concern.

Social Mention : Like Google Alerts but for social media.
Social mention is one of my favorite. It allows you to not only subscribe by RSS or Email but also provides CSV/Excel export (sentiment, top keywords, top users, top hashtags).

Who’s Talkin
Who’s Talkin monitors conversations in blogs, news, social networks, videos, images, forums, and tags. I like the interface but unfortunately, the RSS subscription is not available yet.

Excellent Online Tools to Identify Trends
  • Google Trends – Google Search Trends
  • adCenter Search Volume Seasonality Trends
  • adCenter Keyword Forecast
  • Facebook Lexicon – Facebook Social Trends
  • Twist – Trends in Twitter
  • Trendpedia – Blog Trends
  • BlogPulse from Nielsen – Another Blog Trends Tool
  • Trendrr – Trends across Social Graphs and Networks
  • Google Checkout Trends – Online Sales Trends
  • Indeed Job Trends Tool
Blog Monitoring :

1. BackType Blog Comments Monitoring – This tool indexes conversations from blogs, social networks and other social media. It also has an alert function that e-mails updates whenever a search term is mentioned in a comment.

2. BlogPulse – BlogPulse is a blog search engine with several complementary tools such as Trend Search and Conversion Tracker that analyzes the data it collects.

3. Google Blog Search – This is a Google beta search engine for blogs.

4. Technorati – Twitter Monitoring

5. Monitter – A real-time Twitter monitor for up to three keywords at a time.

6. TweetBeep – This tool provides hourly Twitter alerts sent via e-mail. You can specify keywords, people and links to track.

7. Tweet Later – TweetLater has a number of features for Twitter users, and it also monitors Twitter and e-mails you a digest of the tweets that contain your specified keywords. You can also use this to track your @replies.

8. Twitter Search – Twitter Search was formally Summize. It searches all Twitter activity for keywords, links or user activity in real time.Link Monitoring

9. BackTweets – This is a service by BackType that provides an engine to search for specific links mentioned on Twitter.

10. WhoLinksToMe – A link search tool that tracks backlinks and makes them easily sortable by anchor text, origination, and by the target URL with enhanced reporting capability. You can also import links from Google Webmaster Tools for enhanced analysis.

Other Tools

11. Google Alerts – Your keyword search results are sent via e-mail for keyword mentions in news, web, blogs, video and groups categories.

12. BoardTracker – This tool searches discussion boards and forum threads for your specified keywords. You can also sign up for e-mail alerts.

13. MonitorThis – MonitorThis is a search aggregator for up to 26 search engine feeds.

14. Naymz – A social network focused on reputation, personal branding, and identity verification. Basic version is free.

15. Purewire Trust – An online portal that helps people verify reputation information about themselves and those with whom they interact online. You can search by e-mail address, URL or web application.

16. Yasni – This is a search engine dedicated to finding people on the web through publicly available information, including images, videos, social networking profiles and posts.
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