Protecting a brand's reputation is important when launching a new product or version update. It doesn't take time for a new product or brand to get negative feedback to filter through the Internet. This can certainly cause an unwanted effect, if on the second day of your product launch its reputation on the Internet has totally destroyed.
An examples is when the new Iphone launched and another when Windows Vista was released, both had loads of negative content about them present online. Many people were put off buying them by reading the contents until they improved it and fixed the issues. I know that some people refused to use Vista. When Windows 7 was launched and they changed its name back to the old name to move away from the negative reputation vista had.
When launching a new brand, it natural to get issues but unfortunately unlike us mere people who forget things the Internet does. On top when issues have been resolved, these issues are buried so far down under the negative results no one gets to hear about it.
We provide brand reputation management by developing loads of positive content and channels to help protect your brand on the launch day. Getting customers’ feedback is fantastic. We don't want to eliminate it but if your own sites is ranking high, then you can use this to show that you have understood the issues and are working for solution.
In history no product has launched so exciting if done correctly and rewards can be outstanding. But if done badly, it can be incredibly costly.